Creating content is one of the most exciting elements in digital marketing. And not to mention it is invaluable in helping you be seen by Google, while allowing your audience to understand more about who you are. But what happens if you suddenly find yourself faced with the dreaded writer’s block? It happens to the … Continue reading 5 strategies to help create new content ideas for your blog
Influencer marketing is something that has had its ups and downs. We all remember the Snapchat and Kylie Jenner incident. However, there is no doubt that it can be very effective when the right strategy is employed. So here is our guide to working effectively with influencers. What is an influencer? Influencer Marketing Hub describes … Continue reading Effective ways of working with influencers
YouTube is something of a different beast when compared with other social media channels. People tend to use YouTube as more of a search engine rather than a social media network and so it is important that you optimise your videos for SEO, just like you would with a website page or a blog post. … Continue reading 9 tips for optimising your YouTube videos for SEO
With virtually the entire world in lockdown thanks to the Covid-19 pandemic, it is fair to say that shopping habits are changing at an incredibly fast rate. One of the biggest issues facing businesses right now is that consumers are still unsure about what they can and cannot buy. Frequently asked questions range from “Are … Continue reading How to tell the world you’re open for business during Covid-19
Owned, earned and paid media. What does it really mean? And more importantly, what impact, if any, should it have on your own digital strategy?