Short form video content is all the rage in 2021. But it wasn’t always the case. When we waved goodbye to Vine way back in 2016, we thought we had seen the back of short form video content, with longer vlogs becoming more popular. However, TikTok rose to the height of popularity in 2020 as … Continue reading YouTube Shorts: what are they and how can you best use them?
Facebook recently (and rather quietly) announced that it is retiring its free Facebook Analytics tool (FBA) at the end of June 2021. We take a closer look at what this means in practice and what the alternatives are for your business. Facebook announces end to Analytics in June 2021 In an announcement on the Facebook … Continue reading Why Facebook is retiring Analytics on 30 June 2021 (and what you can use instead)
Anyone who works in digital knows that it is a fast-paced industry which is constantly changing, thanks to technological advances - it’s just one of the things that makes it so exciting! And even though (thanks to all the changes and challenges that a global pandemic brought us in 2020) it has been difficult to … Continue reading 8 digital marketing trends for 2021
Creating content is one of the most exciting elements in digital marketing. And not to mention it is invaluable in helping you be seen by Google, while allowing your audience to understand more about who you are. But what happens if you suddenly find yourself faced with the dreaded writer’s block? It happens to the … Continue reading 5 strategies to help create new content ideas for your blog
Influencer marketing is something that has had its ups and downs. We all remember the Snapchat and Kylie Jenner incident. However, there is no doubt that it can be very effective when the right strategy is employed. So here is our guide to working effectively with influencers. What is an influencer? Influencer Marketing Hub describes … Continue reading Effective ways of working with influencers