Owned, earned and paid media. What does it really mean? And more importantly, what impact, if any, should it have on your own digital strategy?
Creating opportunities for meaningful engagement with prospects and customers should be the goal of any brand. So was JD Wetherspoon wise to delete its social media accounts?
Social media engagement remains a key outcome measure for brands, whether it comes from owned, earned or paid media. But how can you ensure that all your responses are on brand?
Influencer marketing certainly has a value. Connect with the right influencer and your brand will fly. But it comes at a cost. And sometimes that cost can be unacceptably high.