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5 ways to future-proof your content for SEO

wormhole

Creating new content can be an extremely time-consuming but nevertheless, worthwhile process. We all want our content to achieve maximum reach but if your resources are limited, then future proofing your content remains crucial to achieving the best return. In this article, we discuss how, with careful planning, you can best prepare your website content … Continue reading 5 ways to future-proof your content for SEO

How to tell the world you’re open for business during Covid-19

the world

With virtually the entire world in lockdown thanks to the Covid-19 pandemic, it is fair to say that shopping habits are changing at an incredibly fast rate. One of the biggest issues facing businesses right now is that consumers are still unsure about what they can and cannot buy. Frequently asked questions range from “Are … Continue reading How to tell the world you’re open for business during Covid-19

Communicating with your customers during Covid-19

coronavirus

It is fair to say that the current pandemic, Covid-19, or Coronavirus as it is most commonly known, is something of a game changer when it comes to marketing.  Modern day brands, businesses and consumers alike have never faced anything so disruptive to everyday life before (or at least not since World War Two). But … Continue reading Communicating with your customers during Covid-19

Snippets: How to optimise for zero click searches

Google SEO

While you might not have realised it, you probably refer to a snippet on a daily basis as you search Google for your queries.  If you are not familiar with the term, a snippet is when the search engine result page (SERP) answers a searcher’s query with content at the top of the page. This … Continue reading Snippets: How to optimise for zero click searches

Coronavirus: why social distancing shouldn’t mean losing touch with your customers

Coronavirus

The fallout from the recent outbreak of the Coronavirus (Covid-19) is hitting hard.   Not just in terms of physical illness and tragically, in some cases, death. But also lasting negative effects on mental health, as people across the world are required to social distance; self-isolate or enter into total quarantine. And then, of course, … Continue reading Coronavirus: why social distancing shouldn’t mean losing touch with your customers