Insights

What is evergreen content and why should you create it?

Not all content is created equally. There are those reactive content pieces which capitalise on the popularity of a trend or a news piece. These reactive pieces are likely to do well for a short period of time and are super shareable. Then there are those blog posts which work much harder over a longer … Continue reading What is evergreen content and why should you create it?

Guide: how to get good quality backlinks

spider web

Backlinks are one of the most important factors in SEO, as, done properly, they tell search engines that your website is a trusted resource in its field, which can result in higher positions on the SERPs (Search Engine Results Pages) and in turn, an increase in organic traffic. In fact, backlinks are widely considered to … Continue reading Guide: how to get good quality backlinks

Backlink audit – what is it and why should you do one?

chain links

Anyone familiar with SEO will know that one of the ranking factors that Google takes into account is both the number and quality of backlinks to your website. Indeed, it is commonly seen as one of Google’s top 3 search ranking factors. And so it is therefore generally considered a good strategy to try to … Continue reading Backlink audit – what is it and why should you do one?

8 steps to creating the perfect Airbnb listing

Airbnb apartment

If you are trying to get bookings for your holiday cottage or apartment, then Airbnb is one site that you might consider worth exploring. With over six million rooms, flats and houses in more than 81,000 cities around the world and around two million people staying in an Airbnb each night (source: The Guardian), it … Continue reading 8 steps to creating the perfect Airbnb listing