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6 new strategies for keyword research

keywords

We are pretty confident that we don’t need to tell you that keyword research is one of the most important components in your SEO strategy, alongside content marketing and link building. By finding popular keywords that relate to your site, product or service, you will be able to target people that are searching for just … Continue reading 6 new strategies for keyword research

How to get ready for Google’s Page Experience update

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Google has decided to be kind to us for once. Due to the Covid-19 crisis, they have given us a heads up that they will be introducing a Page Experience update to their algorithm in 2021. Of course, they haven’t confirmed the date as of yet, but it is likely to be early in the … Continue reading How to get ready for Google’s Page Experience update

5 ways to future-proof your content for SEO

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Creating new content can be an extremely time-consuming but nevertheless, worthwhile process. We all want our content to achieve maximum reach but if your resources are limited, then future proofing your content remains crucial to achieving the best return. In this article, we discuss how, with careful planning, you can best prepare your website content … Continue reading 5 ways to future-proof your content for SEO

How to tell the world you’re open for business during Covid-19

the world

With virtually the entire world in lockdown thanks to the Covid-19 pandemic, it is fair to say that shopping habits are changing at an incredibly fast rate. One of the biggest issues facing businesses right now is that consumers are still unsure about what they can and cannot buy. Frequently asked questions range from “Are … Continue reading How to tell the world you’re open for business during Covid-19

Communicating with your customers during Covid-19

coronavirus

It is fair to say that the current pandemic, Covid-19, or Coronavirus as it is most commonly known, is something of a game changer when it comes to marketing.  Modern day brands, businesses and consumers alike have never faced anything so disruptive to everyday life before (or at least not since World War Two). But … Continue reading Communicating with your customers during Covid-19