Insights

Backlink audit – what is it and why should you do one?

chain links

Anyone familiar with SEO will know that one of the ranking factors that Google takes into account is both the number and quality of backlinks to your website. Indeed, it is commonly seen as one of Google’s top 3 search ranking factors. And so it is therefore generally considered a good strategy to try to … Continue reading Backlink audit – what is it and why should you do one?

8 steps to creating the perfect Airbnb listing

Airbnb apartment

If you are trying to get bookings for your holiday cottage or apartment, then Airbnb is one site that you might consider worth exploring. With over six million rooms, flats and houses in more than 81,000 cities around the world and around two million people staying in an Airbnb each night (source: The Guardian), it … Continue reading 8 steps to creating the perfect Airbnb listing

YouTube Shorts: what are they and how can you best use them?

YouTube

Short form video content is all the rage in 2021. But it wasn’t always the case. When we waved goodbye to Vine way back in 2016, we thought we had seen the back of short form video content, with longer vlogs becoming more popular. However, TikTok rose to the height of popularity in 2020 as … Continue reading YouTube Shorts: what are they and how can you best use them?

Why Facebook is retiring Analytics on 30 June 2021 (and what you can use instead)

End of the road sign

Facebook recently (and rather quietly) announced that it is retiring its free Facebook Analytics tool (FBA) at the end of June 2021. We take a closer look at what this means in practice and what the alternatives are for your business. Facebook announces end to Analytics in June 2021 In an announcement on the Facebook … Continue reading Why Facebook is retiring Analytics on 30 June 2021 (and what you can use instead)

7 quick SEO checks you can do before you put a blog post live

making a blog checklist

There is an important balance to strike when creating any blog post. It needs to be useful, engaging and something that people actually want to read. However, your blog is also a great tool for getting customers to your website who are at the top of the purchase funnel (the ‘awareness’ phase), as well as … Continue reading 7 quick SEO checks you can do before you put a blog post live