Short form video content is all the rage in 2021. But it wasn’t always the case. When we waved goodbye to Vine way back in 2016, we thought we had seen the back of short form video content, with longer vlogs becoming more popular. However, TikTok rose to the height of popularity in 2020 as … Continue reading YouTube Shorts: what are they and how can you best use them?
Influencer marketing is something that has had its ups and downs. We all remember the Snapchat and Kylie Jenner incident. However, there is no doubt that it can be very effective when the right strategy is employed. So here is our guide to working effectively with influencers. What is an influencer? Influencer Marketing Hub describes … Continue reading Effective ways of working with influencers
Creating new content can be an extremely time-consuming but nevertheless, worthwhile process. We all want our content to achieve maximum reach but if your resources are limited, then future proofing your content remains crucial to achieving the best return. In this article, we discuss how, with careful planning, you can best prepare your website content … Continue reading 5 ways to future-proof your content for SEO
Owned, earned and paid media. What does it really mean? And more importantly, what impact, if any, should it have on your own digital strategy?
Influencer marketing certainly has a value. Connect with the right influencer and your brand will fly. But it comes at a cost. And sometimes that cost can be unacceptably high.