Creating content is one of the most exciting elements in digital marketing. And not to mention it is invaluable in helping you be seen by Google, while allowing your audience to understand more about who you are.
But what happens if you suddenly find yourself faced with the dreaded writer’s block?
It happens to the best of us, but luckily there are plenty of content building strategies you can call upon to get back on track.
Some require a little outside thinking, and most will need some effort, but switching up your strategy can lead to impressive results.
1. Consult Google Analytics
Not only can they tell you about how your audience interacts with your site, but they can help you find out their content priorities.
But you probably already knew that.
If you are struggling for content ideas, head to Search Analytics in Google Search Console.
Located under Search Traffic, it gives you a breakdown of all the search queries you are already ranking for, even if you are only just scratching the surface of the rankings.
These search queries may be enough to spark some content ideas that you hadn’t thought about before.
Throw some of these queries into Google to see what other websites are doing with them and see what ideas flourish.
2. Head to Quora for ideas
Social media, in all its forms, is a brilliant way to discover new content ideas. Twitter, Instagram and Facebook are all key players, and by following what your audience is interacting with, you can start to build insights into what they are interested in.
But a social media platform you may not have heard of is Quora. This is a platform where people ask questions about anything and everything and receive answers from the community.
What’s fantastic about Quora is that you can search for any topic or keyword relating to your field and you’ll see what your audience is asking questions about.
If they’re asking questions, they haven’t found the answer – which is where your blog comes in.
Use these questions as a building block and start weaving them into your content. Treat the questions as a blog title and use your word count to give a high-quality, detailed answer so they don’t need to go to one of your competitors.
3. See what your competition is doing
Buzzsumo is a useful tool for seeing which of your competitor’s blogs performed the best.
Buzzsumo scans various social sites to find out what people are talking about and offers content ideas that will serve your audience and answer their questions.
Many marketing teams also use Ahefs to monitor their competitors’ keywords, search volumes, and keyword proficiency.
You can also see which keywords have the most competition and which have the biggest ranking opportunities. These opportunities can provide the most fruitful content ideas.
However, one of the easiest, budget-friendly ways to stoke out the competition is to sign up to email updates and track the content their publishing on social media.
Read their customers’ comments to see how they reacted to the content and use this as a basis to build on new ideas.
Milled is an excellent website for seeing a company’s most recent email campaigns, and it’s free to sign up to.
Simply search for a brand you like to view all their latest marketing emails.
4. Find ideas on YouTube
YouTube is another great tool for SEO and can be used as a search engine to generate content ideas.
When you type in a keyword or search phrase, a series of suggestions are shown that reflect user intent.
While not all suggestions will be relevant for your brand or business, there should be enough there for you to start brainstorming content ideas that answer some of these queries.
As well as the search queries, YouTube users are incredibly engaged and, on the top-viewed videos, there is usually a range of helpful comments and conversations that you can use to generate some brilliant content ideas.
5. Call upon your business network – or build one!
If you’re in touch with other business owners who are looking for content ideas of their own, there’s a simple task you can carry out that will only take about 20 minutes of your time.
In today’s COVID sensitive world, it’s more likely you’ll have to do this on a Google Doc or other shared document, but the results are the same.
Get together with a small group and, one at a time, chat through what your business is about and what services it provides.
Keep your business run-through short and concise at 30 seconds so that the session remains quick and snappy.
Then, once each person has taken to the virtual floor, set a timer for three minutes and write down one content idea for each business using the information the owner has just provided you. Don’t overthink it – write down the first thing that comes into your head.
The beauty of this exercise is that, at the end of it, everyone who has taken part will have some brilliant content ideas from other professionals who have approached your business like a customer. You can then go away and start working on bringing these ideas to life – and you’ve also given back in the process.
If you don’t have a network, build one.
LinkedIn is a fantastic website at connecting like-minded business owners from all over the world.
Setting up a profile is easy and, once you’ve got one, you can begin to build your network and learn from other business professionals.
5 new strategies for content idea building
So, to quickly summarise how to come up with some new content ideas:
- Do your keyword research
- Consult social media, especially Quora
- Monitor what your competitors are doing
- Use YouTube to find search queries – don’t forget to read the comments
- Call upon your professional network – or build one!