Category: Social media

Brand, Content distribution, Content marketing, Influencer marketing, SEO, Social media

What is owned, earned and paid media? And why should it matter to you?

What Is Owned, Earned And Paid Media? What’s The Difference?

June 15, 2018
One Comment
earned media, owned media, paid media

Brand, Content marketing, Social media

Could better customer engagement have kept JD Wetherspoon’s social media accounts alive?

Creating opportunities for meaningful engagement with prospects and customers should be the goal of any brand. So was JD Wetherspoon wise to delete its

April 20, 2018
No Comments
brand awareness, consumer engagement, pull marketing, social media

Brand, Content marketing, Social media

6 tips for replying to online comments on your social media posts

Social media engagement remains a key outcome measure for brands, whether it comes from owned, earned or paid media. But how can you ensure

April 12, 2018
No Comments
brand voice, customer engagement, negative feedback, social media

Content marketing, Influencer marketing, Social media

Influencer v content marketing: When influencer marketing goes bad

Influencer marketing certainly has a value. Connect with the right influencer and your brand will fly. But it comes at a cost. And sometimes

March 23, 2018
One Comment
content marketing, influencer marketing

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Category: Social media

Brand, Content distribution, Content marketing, Influencer marketing, SEO, Social media

What is owned, earned and paid media? And why should it matter to you?

Brand, Content marketing, Social media

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Brand, Content marketing, Social media

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