Backlinks are one of the most important factors in SEO, as, done properly, they tell search engines that your website is a trusted resource in its field, which can result in higher positions on the SERPs (Search Engine Results Pages) and in turn, an increase in organic traffic. In fact, backlinks are widely considered to … Continue reading Guide: how to get good quality backlinks
Facebook recently (and rather quietly) announced that it is retiring its free Facebook Analytics tool (FBA) at the end of June 2021. We take a closer look at what this means in practice and what the alternatives are for your business. Facebook announces end to Analytics in June 2021 In an announcement on the Facebook … Continue reading Why Facebook is retiring Analytics on 30 June 2021 (and what you can use instead)
Influencer marketing is something that has had its ups and downs. We all remember the Snapchat and Kylie Jenner incident. However, there is no doubt that it can be very effective when the right strategy is employed. So here is our guide to working effectively with influencers. What is an influencer? Influencer Marketing Hub describes … Continue reading Effective ways of working with influencers
Owned, earned and paid media. What does it really mean? And more importantly, what impact, if any, should it have on your own digital strategy?