Passionate about creating engaging content
About us
About us
Passionate about creating engaging content that your customers will fall in love with...
We’re real people, not bots. Creative writers. Journalists. Published authors. SEO & GEO techies. Designers. PR experts. Digital marketers. Together, we create SEO & GEO content that works.
We’re an independent content marketing agency that runs on strong coffee. And we are based in Market Harborough, Leicestershire, in the heart of the East Midlands.
Most importantly, we are passionate about creating engaging, relevant and search engine optimised content. From scratch. Referenced and credible. With no AI involvement whatsoever.
Why is our content creation much more than just copywriting?
It is specifically designed to get you found online and attract new prospects to your brand, making them fall head over heels in love with you – and converting them from prospects to customers.
Want to create a great content marketing campaign?
Find out how we can help.
About The Content Marketing Team
The Content Marketing Team Ltd launched in February 2018, in recognition that just having a website was no longer a point of differentiation online.
Founder and Managing Director Paula Alexander saw that if a business was to stand out from its competitors it needed compelling content, written by humans for humans.
But just as important, that content needed to be optimised for search so that those businesses could be found online for what they do.
As the world caught up with the value of having an effective online presence, The Content Marketing Team quickly became expert in crafting search engine optimised content which both informed and engaged the reader.
The global Covid pandemic in 2020 only served to highlight the importance of having an effective online presence, as more and more people turned to Ecommerce. Brands were suddenly forced to compete on a much more level playing field than the high street had previously been.
Today, content marketing remains a fast paced environment which is constantly shifting, with AI being a notable example of how quickly the whole landscape can change.
But what remains is the need for authentic connection with the reader. One which genuinely matches search intent and answers every question they might have.
If that’s currently missing from your content then please get in touch. We’d genuinely love to help.
How we work with you
1.
Get to know you
Like any great relationship, at The Content Marketing Team, we want to get to know you first. Find out who you are. What you like. And dislike. Who your customers are. And who you would like them to be. We call them customer personas – and you may have one or many that you need to target, in order to grow your business.
2.
Assess your digital presence
We then take a look at your online presence, your current content and your website, assessing how well it performs on search engines such as Google, before making recommendations, using qualitative and quantitative data, about how it could work harder for you.
3.
Website design and technical SEO
We take a belts and braces approach to our work with our clients: we address the fundamentals such as website design and technical SEO (search engine optimisation) long before we recommend you spend any money on paid advertising, for example.
After all, what would be the point in driving traffic back to a poorly optimised site?
We make sure that your site is up to speed and that it works on mobile. That your web pages are properly structured. And that your meta data is original and relevant. Amongst scores of other checklists.
4.
Making your content king
From here, it’s all about content. ‘Content is King’, according to Microsoft founder and digital pioneer, Bill Gates.
Writing in an essay published on the Microsoft website as long ago as January 1996, he predicted that:
“those who succeed will propel the Internet forward as a marketplace of ideas, experiences, and products – a marketplace of content.”
For us, great content talks with your audience, not at them. Using their preferred tone, it engages them and helps builds trust in your brand. Only then will it drive conversion.
Whether you are looking for website copy, blog posts, social media, explainer videos, case studies, white papers, infographics, how-to guides or photos, we can help! All our content is Generative Engine and Search Engine optimised.