There is an important balance to strike when creating any blog post. It needs to be useful, engaging and something that people actually want to read. However, your blog is also a great tool for getting customers to your website who are at the top of the purchase funnel (the ‘awareness’ phase), as well as … Continue reading 7 quick SEO checks you can do before you put a blog post live
Anyone who works in digital knows that it is a fast-paced industry which is constantly changing, thanks to technological advances - it’s just one of the things that makes it so exciting! And even though (thanks to all the changes and challenges that a global pandemic brought us in 2020) it has been difficult to … Continue reading 8 digital marketing trends for 2021
Creating content is one of the most exciting elements in digital marketing. And not to mention it is invaluable in helping you be seen by Google, while allowing your audience to understand more about who you are. But what happens if you suddenly find yourself faced with the dreaded writer’s block? It happens to the … Continue reading 5 strategies to help create new content ideas for your blog
With virtually the entire world in lockdown thanks to the Covid-19 pandemic, it is fair to say that shopping habits are changing at an incredibly fast rate. One of the biggest issues facing businesses right now is that consumers are still unsure about what they can and cannot buy. Frequently asked questions range from “Are … Continue reading How to tell the world you’re open for business during Covid-19
Planning an effective 12 month content marketing strategy for your blog is a great way to reach new customers through quality-led, engaging content.