What is evergreen content and why should you create it?

Not all content is created equally. There are those reactive content pieces which capitalise on the popularity of a trend or a news piece. These reactive pieces are likely to do well for a short period of time and are super shareable. Then there are those blog posts which work much harder over a longer … Continue reading What is evergreen content and why should you create it?

Guide: how to get good quality backlinks

spider web

Backlinks are one of the most important factors in SEO, as, done properly, they tell search engines that your website is a trusted resource in its field, which can result in higher positions on the SERPs (Search Engine Results Pages) and in turn, an increase in organic traffic. In fact, backlinks are widely considered to … Continue reading Guide: how to get good quality backlinks

8 steps to creating the perfect Airbnb listing

Airbnb apartment

If you are trying to get bookings for your holiday cottage or apartment, then Airbnb is one site that you might consider worth exploring. With over six million rooms, flats and houses in more than 81,000 cities around the world and around two million people staying in an Airbnb each night (source: The Guardian), it … Continue reading 8 steps to creating the perfect Airbnb listing

7 quick SEO checks you can do before you put a blog post live

making a blog checklist

There is an important balance to strike when creating any blog post. It needs to be useful, engaging and something that people actually want to read. However, your blog is also a great tool for getting customers to your website who are at the top of the purchase funnel (the ‘awareness’ phase), as well as … Continue reading 7 quick SEO checks you can do before you put a blog post live

8 digital marketing trends for 2021

woman with crystal ball

Anyone who works in digital knows that it is a fast-paced industry which is constantly changing, thanks to technological advances - it’s just one of the things that makes it so exciting! And even though (thanks to all the changes and challenges that a global pandemic brought us in 2020) it has been difficult to … Continue reading 8 digital marketing trends for 2021