How to write the perfect product description

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A product description is the most important copy on your e-commerce website. Not only does it help to bring in traffic and differentiate you from your competitors on Google but it can also persuade someone to buy your product, helping to increase your conversion rates. Because of this, it is essential that you get it … Continue reading How to write the perfect product description

Effective ways of working with influencers

Influencer

Influencer marketing is something that has had its ups and downs. We all remember the Snapchat and Kylie Jenner incident. However, there is no doubt that it can be very effective when the right strategy is employed. So here is our guide to working effectively with influencers. What is an influencer? Influencer Marketing Hub describes … Continue reading Effective ways of working with influencers

6 new strategies for keyword research

keywords

We are pretty confident that we don’t need to tell you that keyword research is one of the most important components in your SEO strategy, alongside content marketing and link building. By finding popular keywords that relate to your site, product or service, you will be able to target people that are searching for just … Continue reading 6 new strategies for keyword research

5 ways to future-proof your content for SEO

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Creating new content can be an extremely time-consuming but nevertheless, worthwhile process. We all want our content to achieve maximum reach but if your resources are limited, then future proofing your content remains crucial to achieving the best return. In this article, we discuss how, with careful planning, you can best prepare your website content … Continue reading 5 ways to future-proof your content for SEO

How to tell the world you’re open for business during Covid-19

the world

With virtually the entire world in lockdown thanks to the Covid-19 pandemic, it is fair to say that shopping habits are changing at an incredibly fast rate. One of the biggest issues facing businesses right now is that consumers are still unsure about what they can and cannot buy. Frequently asked questions range from “Are … Continue reading How to tell the world you’re open for business during Covid-19