Backlink audit – what is it and why should you do one?

chain links

Anyone familiar with SEO will know that one of the ranking factors that Google takes into account is both the number and quality of backlinks to your website. Indeed, it is commonly seen as one of Google’s top 3 search ranking factors. And so it is therefore generally considered a good strategy to try to … Continue reading Backlink audit – what is it and why should you do one?

12 of the best free SEO tools

Tool box

If you are just starting out on your SEO journey, you might not have the budget or the justification to invest in an all-singing all-dancing premium SEO tool. But not to worry, there are literally hundreds of free SEO tools available to you at the click of your mouse. We have put together this list … Continue reading 12 of the best free SEO tools

How to create the perfect navigation bar

navigation compass

One of the first things that people see when they visit your website is your navigation bar.  It is one of the most important aspects of user experience and so it should be prioritised when you are designing your website. A good quality nav bar will ensure that users spend longer on your website and … Continue reading How to create the perfect navigation bar

8 digital marketing trends for 2021

woman with crystal ball

Anyone who works in digital knows that it is a fast-paced industry which is constantly changing, thanks to technological advances - it’s just one of the things that makes it so exciting! And even though (thanks to all the changes and challenges that a global pandemic brought us in 2020) it has been difficult to … Continue reading 8 digital marketing trends for 2021

How to tell the world you’re open for business during Covid-19

the world

With virtually the entire world in lockdown thanks to the Covid-19 pandemic, it is fair to say that shopping habits are changing at an incredibly fast rate. One of the biggest issues facing businesses right now is that consumers are still unsure about what they can and cannot buy. Frequently asked questions range from “Are … Continue reading How to tell the world you’re open for business during Covid-19