What is evergreen content and why should you create it?

Not all content is created equally. There are those reactive content pieces which capitalise on the popularity of a trend or a news piece. These reactive pieces are likely to do well for a short period of time and are super shareable. Then there are those blog posts which work much harder over a longer … Continue reading What is evergreen content and why should you create it?

Guide: how to get good quality backlinks

spider web

Backlinks are one of the most important factors in SEO, as, done properly, they tell search engines that your website is a trusted resource in its field, which can result in higher positions on the SERPs (Search Engine Results Pages) and in turn, an increase in organic traffic. In fact, backlinks are widely considered to … Continue reading Guide: how to get good quality backlinks

Backlink audit – what is it and why should you do one?

chain links

Anyone familiar with SEO will know that one of the ranking factors that Google takes into account is both the number and quality of backlinks to your website. Indeed, it is commonly seen as one of Google’s top 3 search ranking factors. And so it is therefore generally considered a good strategy to try to … Continue reading Backlink audit – what is it and why should you do one?

7 quick SEO checks you can do before you put a blog post live

making a blog checklist

There is an important balance to strike when creating any blog post. It needs to be useful, engaging and something that people actually want to read. However, your blog is also a great tool for getting customers to your website who are at the top of the purchase funnel (the ‘awareness’ phase), as well as … Continue reading 7 quick SEO checks you can do before you put a blog post live