5 ways to future-proof your content for SEO

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Creating new content can be an extremely time-consuming but nevertheless, worthwhile process. We all want our content to achieve maximum reach but if your resources are limited, then future proofing your content remains crucial to achieving the best return. In this article, we discuss how, with careful planning, you can best prepare your website content … Continue reading 5 ways to future-proof your content for SEO

How to strategise your user generated content plan

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User generated content (or UGC for short) is not a new marketing tool but nevertheless, it is starting to become increasingly more important as part of a wider content marketing strategy. This is because social media has allowed us to reach new audiences without having to invest significant amounts of money or tap into tight … Continue reading How to strategise your user generated content plan

How to identify reactive content marketing opportunities

When it comes to your content marketing strategy, you have probably spent a long time establishing your KPIs, brainstorming content ideas and mapping out an effective 12-month plan. This is what is known as proactive content marketing.  Proactive marketing will usually take up 100% of your strategy. This is because you know your audience and … Continue reading How to identify reactive content marketing opportunities