Backlinks are one of the most important factors in SEO, as, done properly, they tell search engines that your website is a trusted resource in its field, which can result in higher positions on the SERPs (Search Engine Results Pages) and in turn, an increase in organic traffic. In fact, backlinks are widely considered to … Continue reading Guide: how to get good quality backlinks
Short form video content is all the rage in 2021. But it wasn’t always the case. When we waved goodbye to Vine way back in 2016, we thought we had seen the back of short form video content, with longer vlogs becoming more popular. However, TikTok rose to the height of popularity in 2020 as … Continue reading YouTube Shorts: what are they and how can you best use them?
A product description is the most important copy on your e-commerce website. Not only does it help to bring in traffic and differentiate you from your competitors on Google but it can also persuade someone to buy your product, helping to increase your conversion rates. Because of this, it is essential that you get it … Continue reading How to write the perfect product description
Creating content is one of the most exciting elements in digital marketing. And not to mention it is invaluable in helping you be seen by Google, while allowing your audience to understand more about who you are. But what happens if you suddenly find yourself faced with the dreaded writer’s block? It happens to the … Continue reading 5 strategies to help create new content ideas for your blog
Influencer marketing is something that has had its ups and downs. We all remember the Snapchat and Kylie Jenner incident. However, there is no doubt that it can be very effective when the right strategy is employed. So here is our guide to working effectively with influencers. What is an influencer? Influencer Marketing Hub describes … Continue reading Effective ways of working with influencers