Content strategy
A product description is the most important copy on your e-commerce website. Not only does it help to bring in traffic and differentiate you from your competitors on Google but it can also persuade someone to buy your product, helping to increase your conversion rates. Because of this, it is essential that you get it … Continue reading How to write the perfect product description
Creating content is one of the most exciting elements in digital marketing. And not to mention it is invaluable in helping you be seen by Google, while allowing your audience to understand more about who you are. But what happens if you suddenly find yourself faced with the dreaded writer’s block? It happens to the … Continue reading 5 strategies to help create new content ideas for your blog
Influencer marketing is something that has had its ups and downs. We all remember the Snapchat and Kylie Jenner incident. However, there is no doubt that it can be very effective when the right strategy is employed. So here is our guide to working effectively with influencers. What is an influencer? Influencer Marketing Hub describes … Continue reading Effective ways of working with influencers
We are pretty confident that we don’t need to tell you that keyword research is one of the most important components in your SEO strategy, alongside content marketing and link building. By finding popular keywords that relate to your site, product or service, you will be able to target people that are searching for just … Continue reading 6 new strategies for keyword research
Google has decided to be kind to us for once. Due to the Covid-19 crisis, they have given us a heads up that they will be introducing a Page Experience update to their algorithm in 2021. Of course, they haven’t confirmed the date as of yet, but it is likely to be early in the … Continue reading How to get ready for Google’s Page Experience update
