A product description is the most important copy on your e-commerce website. Not only does it help to bring in traffic and differentiate you from your competitors on Google but it can also persuade someone to buy your product, helping to increase your conversion rates. Because of this, it is essential that you get it … Continue reading How to write the perfect product description
Influencer marketing is something that has had its ups and downs. We all remember the Snapchat and Kylie Jenner incident. However, there is no doubt that it can be very effective when the right strategy is employed. So here is our guide to working effectively with influencers. What is an influencer? Influencer Marketing Hub describes … Continue reading Effective ways of working with influencers
Owned, earned and paid media. What does it really mean? And more importantly, what impact, if any, should it have on your own digital strategy?
Creating opportunities for meaningful engagement with prospects and customers should be the goal of any brand. So was JD Wetherspoon wise to delete its social media accounts?
Social media engagement remains a key outcome measure for brands, whether it comes from owned, earned or paid media. But how can you ensure that all your responses are on brand?