Category: Brand

Brand

5 steps to developing your brand tone of voice

How to identify and develop your brand tone of voice and ensure that it remains consistent throughout your online and offline marketing.

April 30, 2024
No Comments

Brand, Content strategy

What is tone of voice and why does it matter for your brand?

What is Your Brand’s Tone of Voice? Three key reasons why a consistent and unique tone of voice is important to your brand.

June 9, 2023
One Comment

Brand, Content marketing, Content strategy, Retail, SEO

How to write the perfect product description

A product description is the most important copy on your e-commerce website. Not only does it help to bring in traffic and differentiate you

December 18, 2020
One Comment

Brand, Content distribution, Content marketing, Content strategy, Influencer marketing, Social media, User generated content

Effective ways of working with influencers

Influencer marketing is something that has had its ups and downs. We all remember the Snapchat and Kylie Jenner incident. However, there is no

September 17, 2020
One Comment
influencer marketing

Brand, Content distribution, Content marketing, Influencer marketing, SEO, Social media

What is owned, earned and paid media? And why should it matter to you?

Owned, earned and paid media. What does it really mean? And more importantly, what impact, if any, should it have on your own digital

June 15, 2018
One Comment
earned media, owned media, paid media

Brand, Content marketing, Social media

Could better customer engagement have kept JD Wetherspoon’s social media accounts alive?

Creating opportunities for meaningful engagement with prospects and customers should be the goal of any brand. So was JD Wetherspoon wise to delete its

April 20, 2018
No Comments
brand awareness, consumer engagement, pull marketing, social media

Brand, Content marketing, Social media

6 tips for replying to online comments on your social media posts

Social media engagement remains a key outcome measure for brands, whether it comes from owned, earned or paid media. But how can you ensure

April 12, 2018
No Comments
brand voice, customer engagement, negative feedback, social media

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Category: Brand

Brand

5 steps to developing your brand tone of voice

Brand, Content strategy

What is tone of voice and why does it matter for your brand?

Brand, Content marketing, Content strategy, Retail, SEO

How to write the perfect product description

Brand, Content distribution, Content marketing, Content strategy, Influencer marketing, Social media, User generated content

Effective ways of working with influencers

Brand, Content distribution, Content marketing, Influencer marketing, SEO, Social media

What is owned, earned and paid media? And why should it matter to you?

Brand, Content marketing, Social media

Could better customer engagement have kept JD Wetherspoon’s social media accounts alive?

Brand, Content marketing, Social media

6 tips for replying to online comments on your social media posts

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