Ever wondered what difference ONE blog can make to your website? We gifted a blog post to one of our clients in December 2025. Less than one month later, it was:
🎯 1st position on Google for ‘best hostel for budget travellers’
🎯 1st position on Google for ‘best hostels for solo travellers in UK’
It had also generated over £600 of revenue which could be directly attributed to this one article.
But how did we do it? And could just one blog post make the same kind of difference to your website?
Christmas: the season of goodwill?
Back in December, we got in touch with a number of clients we’d worked closely with throughout the year and asked them if they would like the gift of a blog article for Christmas. Generous to a fault? Possibly. But budgets are tight for everyone and we were keen to ensure that the clients we’d worked with throughout the year would keep us front of mind for work in 2026.
So we emailed them the following:
Our gift to you this Christmas: What are we offering?
We’d love to give you the gift of a complimentary 1,000 word article on anything you like! Perhaps you’d like a blog post which demonstrates your experience, expertise, authority and trust? Or maybe you’d love us to breathe new life into an existing product landing page? Let us know!
Why are we giving away a free article?
We believe that supplying a hard copy example of our work which is tailored to you is the best way to showcase what we do. Less chat, more action.
How will you create my free article?
All good SEO content creation starts with research. So we’ll make absolutely sure we know what we’re talking about before we put pen to paper. We’ll then work to your brief to deliver an article which is fully referenced, structured for search and AI and engaging to the reader.
When will I get my free article?
Just in time for Christmas! So let us know what you’d like us to cover and we’ll get working on it for you in time for the Big Day.
YHA: Leading hostels, camping & glamping charity
Head of Marketing and Ecommerce at YHA, Lucy Duszczak, came straight back with a response “Wow amazing thank you! I’ve spoken to the team and they have suggested:
- Best hostels in the UK for budget travellers and backpackers
OR
- UK hostels for couples who love to explore”
So we sat down and wondered if we could actually combine both aims into one article which could reach out to couples and solo travellers alike. And one which could show readers just why a night in a YHA hostel is not only great value but likely to see them staying in some truly unique locations across England and Wales.
How one blog post drove over £600 of revenue
The result? Four days later, we’d crafted an article entirely from scratch titled ‘Best hostels in the UK for budget travellers and backpackers.’
Optimised for Search Everywhere, including AI, the article contained well thought out H2s and H3s to match search intent, as well as key information such as “We have beds available from just £15 per night and private rooms from just £30 per night.”
It explored 5 benefits of staying in a hostel before considering the best budget-friendly hostels (with internal links) based on your travel style, namely:
- Best for solo travellers and social vibes
- Best for outdoor adventurers
- Best for beach bums
- Best for couples who love to explore
Google Analytics performance
The article went live on the 11th December 2025 and within just one month was first position on Google for ‘Best hostel for budget travellers’ and ‘Best hostels for solo travellers in UK’.
It had also gained the following traction, as reported in Google Analytics:
- 353 sessions
- 317 actives users
- 175 new users
- Average 1 minute 46 secs engagement time
- £611.28 of income directly attributed to the article
And of course, the client was happy too. Lucy Duszczak commented “Thank you…We always really value the content created by your team. It’s consistently excellent quality!”
Want to see amazing results from a blog post on your own website?
If you like the sound of this and are looking to boost your own revenues from content then talk to the Content Marketing Team about how one blog post could make a big difference. We’d love to chat. Get in touch to find out more.
