Welcome to The Content Marketing Team. We are a team of creative thinkers – and doers.
And we like nothing more than working alongside our clients to produce engaging, relevant and targeted content, to help build trust and engagement with your audience and drive up profit.
What is content marketing?
Content marketing is the creation and sharing of content in order to attract more customers. The aim of good content marketing is not to sell or explicitly promote your brand but rather to create an interest in your brand’s products or services.
This content can take a number of forms, including, for example, blog posts, social media, explainer videos, case studies, white papers, infographics, how-to guides and photos.
Great content, with relevant information, establishes an ongoing relationship with your prospect or customer, which in turn builds trust and drives revenue.
How can our content help your business?
Way back in 1996, Microsoft founder and digital pioneer, Bill Gates published an essay on the Microsoft website entitled ‘Content is King’ in which he predicted that “those who succeed will propel the Internet forward as a marketplace of ideas, experiences, and products – a marketplace of content.”
Years later, his vision is now very much a reality, as brands increasingly realise the importance of engaging their customers more effectively, understanding their likes and preferences and building a longer term relationship – rather than just bombarding them with sales adverts.
To the point where author and dot com business executive, Seth Godin, has declared:
“Content Marketing is the only marketing that’s left.”
Want to connect with your customers?
Get in touch with us to find out how an effective content marketing strategy can help you better connect with your customers.
Our team of experts will look at what you do now across all aspects of your business before making strategic recommendations that will create engaging and relevant content that is easy to discover, targeted to the relevant audiences and measurable in its impact.
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