8 digital marketing trends for 2021

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Anyone who works in digital knows that it is a fast-paced industry which is constantly changing, thanks to technological advances - it’s just one of the things that makes it so exciting! And even though (thanks to all the changes and challenges that a global pandemic brought us in 2020) it has been difficult to … Continue reading 8 digital marketing trends for 2021

Effective ways of working with influencers

Influencer

Influencer marketing is something that has had its ups and downs. We all remember the Snapchat and Kylie Jenner incident. However, there is no doubt that it can be very effective when the right strategy is employed. So here is our guide to working effectively with influencers. What is an influencer? Influencer Marketing Hub describes … Continue reading Effective ways of working with influencers

Communicating with your customers during Covid-19

coronavirus

It is fair to say that the current pandemic, Covid-19, or Coronavirus as it is most commonly known, is something of a game changer when it comes to marketing.  Modern day brands, businesses and consumers alike have never faced anything so disruptive to everyday life before (or at least not since World War Two). But … Continue reading Communicating with your customers during Covid-19

How to strategise your user generated content plan

woman eating ice cream

User generated content (or UGC for short) is not a new marketing tool but nevertheless, it is starting to become increasingly more important as part of a wider content marketing strategy. This is because social media has allowed us to reach new audiences without having to invest significant amounts of money or tap into tight … Continue reading How to strategise your user generated content plan