Communicating with your customers during Covid-19

coronavirus

It is fair to say that the current pandemic, Covid-19, or Coronavirus as it is most commonly known, is something of a game changer when it comes to marketing.  Modern day brands, businesses and consumers alike have never faced anything so disruptive to everyday life before (or at least not since World War Two). But … Continue reading Communicating with your customers during Covid-19

How to strategise your user generated content plan

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User generated content (or UGC for short) is not a new marketing tool but nevertheless, it is starting to become increasingly more important as part of a wider content marketing strategy. This is because social media has allowed us to reach new audiences without having to invest significant amounts of money or tap into tight … Continue reading How to strategise your user generated content plan