Influencer marketing is something that has had its ups and downs. We all remember the Snapchat and Kylie Jenner incident. However, there is no doubt that it can be very effective when the right strategy is employed. So here is our guide to working effectively with influencers. What is an influencer? Influencer Marketing Hub describes … Continue reading Effective ways of working with influencers
It is fair to say that the current pandemic, Covid-19, or Coronavirus as it is most commonly known, is something of a game changer when it comes to marketing. Modern day brands, businesses and consumers alike have never faced anything so disruptive to everyday life before (or at least not since World War Two). But … Continue reading Communicating with your customers during Covid-19
User generated content (or UGC for short) is not a new marketing tool but nevertheless, it is starting to become increasingly more important as part of a wider content marketing strategy. This is because social media has allowed us to reach new audiences without having to invest significant amounts of money or tap into tight … Continue reading How to strategise your user generated content plan
