Marketing Insights | Blog | The Content Marketing Team

Content marketing, Content strategy, SEO

Effective meta descriptions: 4 ways to convert more traffic to your site

What makes a good meta description? And how can you best optimise your own meta descriptions to convert more traffic to your site?

December 3, 2019
One Comment

Blogging, Content strategy, SEO

Should I delete old content from my website?

Find alternative ways to make something new from something old, without losing your content’s marketing and search engine optimisation (SEO) value.

November 22, 2019
No Comments

Blogging, Content strategy, SEO

How historical optimisation of old blog posts can boost leads by 240%

Find out how historical optimisation – refreshing old content – can help improve your search rankings as well as increase web traffic.

June 1, 2019
6 Comments

Content marketing, Storytelling

What is storytelling and why should it feature in your marketing?

Customers are more likely to buy from your brand when they feel aligned with your values. So how do you incorporate storytelling into your

May 13, 2019
No Comments

Digital marketing, Retail

4 insights from the 2018 John Lewis Retail Report that you can apply to your business

2018 was one of the toughest ever for retailers. So what are the key findings of this report and more importantly, how can you apply

October 25, 2018
No Comments
John Lewis, retail

Blogging, Content marketing, Content strategy, SEO

How to get started writing a blog for your business

Blogging adds regular and relevant content to your website, allowing you to build your search engine presence and establish a consistent brand voice among

August 28, 2018
One Comment
blog

Brand, Content distribution, Content marketing, Influencer marketing, SEO, Social media

What is owned, earned and paid media? And why should it matter to you?

What Is Owned, Earned And Paid Media? What’s The Difference?

June 15, 2018
One Comment
earned media, owned media, paid media

Content marketing, SEO

What is the best length for my website content?

Google continues to prioritise well-written content over all else, so choose an engaging topic and cover it in as much detail as your word

May 8, 2018
3 Comments
content marketing, content strategy, long form content, short form content

Post Categories

Follow our thinking

Enter your details to keep up to date with the very latest in content marketing…

Insights

Content marketing, Content strategy, SEO

Effective meta descriptions: 4 ways to convert more traffic to your site

Blogging, Content strategy, SEO

Should I delete old content from my website?

Blogging, Content strategy, SEO

How historical optimisation of old blog posts can boost leads by 240%

Content marketing, Storytelling

What is storytelling and why should it feature in your marketing?

Digital marketing, Retail

4 insights from the 2018 John Lewis Retail Report that you can apply to your business

Blogging, Content marketing, Content strategy, SEO

How to get started writing a blog for your business

Brand, Content distribution, Content marketing, Influencer marketing, SEO, Social media

What is owned, earned and paid media? And why should it matter to you?

Content marketing, SEO

What is the best length for my website content?

Post Categories

Recent Insights

How to get cited by AI: real life examples of what works

AI content scaling: what it is and whether you should do it

Are FAQs still relevant in an AI world?

Content enhancement or consolidation: which should you do and when?

UGC and EGC: The Authentic Content Playbook for Brands

How to create a topic cluster: A step-by-step guide

Follow our thinking

Follow us on social media

Follow our thinking

Insights

Experts in creating engaging content optimised for search.

What are you looking for?