Marketing Insights | Blog | The Content Marketing Team

Content creation, SEO

What difference can ONE blog make to your website?

How a free blog post made £100s for YHA in one month.

February 9, 2026
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Blogging, Content strategy

How to keep writing engaging blog posts in the AI era

Why E-E-A-T, TOV and authenticity still matter.

January 28, 2026
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SEO

The Rise Of Search Everywhere: Why SEO Is No Longer Just About Google In 2026

Actionable ways to optimise content for Search Everywhere.

January 12, 2026
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Content marketing, GEO, SEO

How to format articles to optimise for Google and AI

What to include in your articles, to optimise for AI, for search engines and for your users.

January 6, 2026
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Content marketing, News

2026 Trends: What’s Big in Content for the New Year

5 content marketing trends for 2026.

December 8, 2025
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Content marketing, GEO, SEO

GEO content tactics that are actually working

GEO. What’s working when optimising for LLMs and AI?

September 8, 2025
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SEO

Should I focus on SEO or AIO, GEO or something else altogether?

Where should your precious SEO resources be going in 2025-6?

July 3, 2025
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SEO

How to stay relevant when zero-click search is on the increase

How to optimise for zero-click search.

June 2, 2025
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Recent Insights

How to get cited by AI: real life examples of what works

3 July 2026

AI content scaling: what it is and whether you should do it

1 July 2026

Are FAQs still relevant in an AI world?

22 June 2026

Content enhancement or consolidation: which should you do and when?

2 June 2026

UGC and EGC: The Authentic Content Playbook for Brands

28 May 2026

How to create a topic cluster: A step-by-step guide

5 May 2026

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Insights

Content creation, SEO

What difference can ONE blog make to your website?

Blogging, Content strategy

How to keep writing engaging blog posts in the AI era

SEO

The Rise Of Search Everywhere: Why SEO Is No Longer Just About Google In 2026

Content marketing, GEO, SEO

How to format articles to optimise for Google and AI

Content marketing, News

2026 Trends: What’s Big in Content for the New Year

Content marketing, GEO, SEO

GEO content tactics that are actually working

SEO

Should I focus on SEO or AIO, GEO or something else altogether?

SEO

How to stay relevant when zero-click search is on the increase

Post Categories

Recent Insights

How to get cited by AI: real life examples of what works

AI content scaling: what it is and whether you should do it

Are FAQs still relevant in an AI world?

Content enhancement or consolidation: which should you do and when?

UGC and EGC: The Authentic Content Playbook for Brands

How to create a topic cluster: A step-by-step guide

Follow our thinking

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Experts in creating engaging content optimised for search.

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