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Snippets: How to optimise for zero click searches

Google SEO

While you might not have realised it, you probably refer to a snippet on a daily basis as you search Google for your queries.  If you are not familiar with the term, a snippet is when the search engine result page (SERP) answers a searcher’s query with content at the top of the page. This … Continue reading Snippets: How to optimise for zero click searches

Coronavirus: why social distancing shouldn’t mean losing touch with your customers

Coronavirus

The fallout from the recent outbreak of the Coronavirus (Covid-19) is hitting hard.   Not just in terms of physical illness and tragically, in some cases, death. But also lasting negative effects on mental health, as people across the world are required to social distance; self-isolate or enter into total quarantine. And then, of course, … Continue reading Coronavirus: why social distancing shouldn’t mean losing touch with your customers

How to strategise your user generated content plan

woman eating ice cream

User generated content (or UGC for short) is not a new marketing tool but nevertheless, it is starting to become increasingly more important as part of a wider content marketing strategy. This is because social media has allowed us to reach new audiences without having to invest significant amounts of money or tap into tight … Continue reading How to strategise your user generated content plan

How to identify reactive content marketing opportunities

When it comes to your content marketing strategy, you have probably spent a long time establishing your KPIs, brainstorming content ideas and mapping out an effective 12-month plan. This is what is known as proactive content marketing.  Proactive marketing will usually take up 100% of your strategy. This is because you know your audience and … Continue reading How to identify reactive content marketing opportunities