Marketing Insights | Blog | The Content Marketing Team

SEO

Everything you need to know about Google Discover

How Google Discover works plus tips for optimising your content to get featured on the feed.

April 30, 2025
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Content marketing, SEO

6 ways to increase direct online bookings

6 highly effective ways to boost your online bookings and take control of your direct revenue.

February 6, 2025
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Content marketing, Content strategy, Storytelling

How to use FAQs to optimise your content

How can using FAQs (also known as Questions and Answers) help to optimise your pages for search?

December 19, 2024
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SEO

Checklist: How to optimise your products for Google’s own category pages

Why is it important to optimise your product pages? A helpful checklist on how to optimise your products for Google’s own category pages.

October 8, 2024
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Content creation, SEO

How to create helpful content that Google will love

Find out more about Google’s Helpful Content update with our guide to creating content that Google will love and reward with better rankings.

September 23, 2024
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Content marketing, Digital marketing

How to convince key stakeholders to invest in content

How to convince key stakeholders to invest in content marketing. Hints and tips to help you get investment for SEO and creating content.

August 28, 2024
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Blogging, Content strategy

5 Tips to Improve Your Blog Writing in 2025

Businesses with a blog get 55% more traffic than those without. Find out how to improve your blog writing skills for 2025.

July 31, 2024
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SEO

Everything you need to know about Google Discover

Content marketing, SEO

6 ways to increase direct online bookings

Content marketing, Content strategy, Storytelling

Top Content Marketing Trends For 2025

Content creation, Content strategy, SEO

How to use FAQs to optimise your content

SEO

Checklist: How to optimise your products for Google’s own category pages

Content creation, SEO

How to create helpful content that Google will love

Content marketing, Digital marketing

How to convince key stakeholders to invest in content

Blogging, Content strategy

5 Tips to Improve Your Blog Writing in 2025

Post Categories

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