If you are just starting out on your SEO journey, you might not have the budget or the justification to invest in an all-singing all-dancing premium SEO tool.
But not to worry, there are literally hundreds of free SEO tools available to you at the click of your mouse.
We have put together this list of our favourite SEO tools for you to get started with:
1. Google’s Keyword Planner
An absolute classic in SEO tools, Google’s Keyword Planner is designed for use by people who buy Google Ads but is still super useful when it comes to keyword research.
It uses Google’s own data and has lots of useful functions, including country filtering.
One thing that it is great for is suggesting new, related keywords for you to use and showing where ranking opportunities might be.
You will need to create a Google Ads account in order to use Keyword Planner but you do not need to have active campaigns.
2. Bing Webmaster Tools
Often overlooked in favour of its more popular rival, Bing should not be disregarded when it comes to SEO tools.
Bing Webmaster Tools offers users a full suite of website and search analytics, providing keyword research and reports as well as crawling data.
3. Answer the Public
Answer the Public allows you to pop in a topic, brand or product and find out the questions that people are asking around that.
Its data comes from Google’s autocomplete results as well as questions that people ask on forums, blogs and social media and it is really useful for generating content and blog post ideas.
On the free version of Answer the Public you can perform two searches per day.
4. Google Page Speed Insights
Heading over to technical SEO, Google’s Page Speed Insights tests the loading time and performance of your website for both desktop and mobile, as well as making suggestions on things to improve.
It also provides you with a user experience score for mobile where it rates elements of your site like font sizes and tap targets.
A good alternative to Google’s Keyword Planner, Ubersuggest is SEO guru Neil Patel’s tool. Love him or hate him, the free version of the tool is really useful.
It has a Chrome extension which shows you how many searches a keyword has had over the last 12 months, as well as showing all the keywords your competitors rank for and giving you keyword suggestions.
Yoast is an SEO plug in which is available for WordPress sites.
There are free and premium versions of the plug in available but the free version works well for most people.
Once you have identified your chosen keyword, Yoast analyses your content and suggests improvements to help you rank as well as helping you to create meta data that is correctly optimised.
It offers a traffic light system to let you know when your content is good to go. The satisfaction when it turns green is immeasurable!
7. Screaming Frog
This popular SEO tool crawls your website for SEO errors like excess html, duplicate content, broken link and more.
Once you have downloaded the website crawler, you can crawl 500 URLs for free.
You can also buy a license to remove this limit and to get access to advanced features.
8. Mobile-Friendly Test
We know we are preaching to the converted when we talk about the importance of mobile optimisation and experience and this free tool helps you to check whether your website works well for mobile users or not.
Mobile-Friendly Test then suggests various ways in which you can improve your site for mobile including font size and tap target suggestions.
9. Keyword Hero
This tool uses nine different sources of data, including your Google Analytics and Google Search Console data and machine learning algorithms to match search phrases to your sessions.
The really cool thing is that it then transfers this data back to Google Analytics so you can analyse it in a familiar setting.
Keyword Hero is free for up to 2,000 sessions per month.
10. Ahrefs Keyword Generator
Ahrefs offers its Keyword Generator for free.
Simply pop in your seed keyword and the tool will pull the top 100 keyword ideas from their database of over 10 billion keywords across over 170 countries.
It also shows you the estimated monthly search volume, keyword difficulty scores and the top 50 related questions which is brilliant for generating content ideas.
11. Moz Local Listing Score
If yours is a bricks and mortar business, then this is a great tool for you.
Using data from different sources including Google, Yelp and Facebook, Local Listing Score analyses how your business looks online.
It also flags up any inconsistent or incomplete listings to give you actionable insights to improve your online presence.
Creating new content and building new backlinks is all well and good, but we are willing to bet that you have got lots of useful content on your site that might be in need of a bit of TLC.
ClickFlow’s Content Decay Tool connect to your Google Search Console and shows you old pages on your site which are no longer performing well.
Once you know where these are, you can decide which are prime candidates for a content refresh, in order to claim back that lost traffic.
Try expanding your content, adding examples and information to make it more thorough and removing anything that’s now outdated.
12 free SEO tools for your website
So, to quickly summarise, 12 of the best free SEO tools for your business are:
- Google’s Keyword Planner
- Bing Webmaster Tools
- Answer the Public
- Google Page Speed Insights
- Screaming Frog
- Mobile-Friendly Test
- Keyword Hero
- Ahrefs Keyword Generator
- Moz Local Listing Score