Category: Content marketing

May

13

Content marketing, Storytelling

What is storytelling and why should it feature in your marketing?

Customers are more likely to buy from your brand when they feel aligned with your values. So how do you incorporate storytelling into your

May 13, 2019
No Comments

Aug

28

Blogging, Content marketing, Content strategy, SEO

How to get started writing a blog for your business

Blogging adds regular and relevant content to your website, allowing you to build your search engine presence and establish a consistent brand voice among

August 28, 2018
One Comment
blog

Jun

15

Brand, Content distribution, Content marketing, Influencer marketing, SEO, Social media

What is owned, earned and paid media? And why should it matter to you?

What Is Owned, Earned And Paid Media? What’s The Difference?

June 15, 2018
One Comment
earned media, owned media, paid media

May

8

Content marketing, SEO

What is the best length for my website content?

Google continues to prioritise well-written content over all else, so choose an engaging topic and cover it in as much detail as your word

May 8, 2018
3 Comments
content marketing, content strategy, long form content, short form content

Apr

20

Brand, Content marketing, Social media

Could better customer engagement have kept JD Wetherspoon’s social media accounts alive?

Creating opportunities for meaningful engagement with prospects and customers should be the goal of any brand. So was JD Wetherspoon wise to delete its

April 20, 2018
No Comments
brand awareness, consumer engagement, pull marketing, social media

Apr

12

Brand, Content marketing, Social media

6 tips for replying to online comments on your social media posts

Social media engagement remains a key outcome measure for brands, whether it comes from owned, earned or paid media. But how can you ensure

April 12, 2018
No Comments
brand voice, customer engagement, negative feedback, social media

Apr

9

Content marketing

Why creating buyer personas is key to your content marketing strategy

Content marketing is all about knowing your audience. But how do you go about building a so-called ‘buyer persona’ to help you understand exactly

April 9, 2018
One Comment
content marketing, customer personas, personas

Mar

23

Content marketing, Influencer marketing, Social media

Influencer v content marketing: When influencer marketing goes bad

Influencer marketing certainly has a value. Connect with the right influencer and your brand will fly. But it comes at a cost. And sometimes

March 23, 2018
One Comment
content marketing, influencer marketing

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