Category: Content marketing

Content marketing, Content strategy, SEO

Effective meta descriptions: 4 ways to convert more traffic to your site

What makes a good meta description? And how can you best optimise your own meta descriptions to convert more traffic to your site?

December 3, 2019
One Comment

Content marketing, Storytelling

What is storytelling and why should it feature in your marketing?

Customers are more likely to buy from your brand when they feel aligned with your values. So how do you incorporate storytelling into your

May 13, 2019
No Comments

Blogging, Content marketing, Content strategy, SEO

How to get started writing a blog for your business

Blogging adds regular and relevant content to your website, allowing you to build your search engine presence and establish a consistent brand voice among

August 28, 2018
One Comment
blog

Brand, Content distribution, Content marketing, Influencer marketing, SEO, Social media

What is owned, earned and paid media? And why should it matter to you?

What Is Owned, Earned And Paid Media? What’s The Difference?

June 15, 2018
One Comment
earned media, owned media, paid media

Content marketing, SEO

What is the best length for my website content?

Google continues to prioritise well-written content over all else, so choose an engaging topic and cover it in as much detail as your word

May 8, 2018
3 Comments
content marketing, content strategy, long form content, short form content

Brand, Content marketing, Social media

Could better customer engagement have kept JD Wetherspoon’s social media accounts alive?

Creating opportunities for meaningful engagement with prospects and customers should be the goal of any brand. So was JD Wetherspoon wise to delete its