We are pretty confident that we don’t need to tell you that keyword research is one of the most important components in your SEO strategy, alongside content marketing and link building.
By finding popular keywords that relate to your site, product or service, you will be able to target people that are searching for just that.
One big mistake that many businesses make is that they think they know what people are searching for, rather than taking the time to find out what they are actually searching for which is why keyword research is so important.
If you are reading this, you are probably all over the basics of finding keywords.
However, it is often difficult to find keywords which aren’t highly competitive and therefore tricky to rank for.
You might be suffering from keyword fatigue where the keywords that you have been using have become saturated.
If you feel like you are running out of keyword ideas it might be time to switch up your research strategy and find new ways to discover high volume search terms which are also fresh and novel. It is time to start thinking outside the box.
Here are six new strategies for keyword research for you to try today:
1. Translate your content…and back again!
A quirky keyword strategy to kick off our list!
We have all used Google Translate for translating messages or text but keyword research? Not so much.
Simply copy and paste text from your website or blog into Google Translate, translate it into a language of your choice (we like Spanish!) and then translate it back to English again.
Since different languages do not always directly translate, you may find that these are some words and terms here that you haven’t used before and these can be added to your list.
2. Google’s Keyword Planner: the landing page field
You will probably be familiar with using Google’s Keyword Planner tool, but have you ever used the landing page field?
Instead of using your seed keywords in the product or service field, paste one of your landing page URLs into this field.
This will give you lots of keywords which you will never used before.
Google’s Keyword Planner is also a great tool for competitor research.
Just pop some of your competitors’ URLs in this field too to get even more recommendations which you might never have considered before.
3. Check out internet forums
For this one, we are taking it back to the old school and yes, internet forums are still a thing! And what’s more, they could even help you with a new keyword strategy.
Have a look at some of the most popular forums which are relevant to your industry – what questions are people asking here or what discussions are being had that you haven’t covered on your website yet?
Forums always rank really well for question searches so you can capitalise on this.
Once you have found out what people want to know, you can create content or optimise your already existing content to answer their questions.
4. Explore Google Trends
If you are keen to be a content producer who capitalises on reactive marketing to trending topics then Google Trends is the tool for you.
You can refine your results by industry and region to discover localised topics and Google Trends will then provide you with a list of topics that people have been searching for over the last 24 hours.
While you may not always be quick enough to jump on trends and produce content to rank for those keywords ahead of everyone else, Google Trends is great for giving you new ideas for keywords which will also have long term search benefits.
It is also great for broadening out your topics.
5. Consider alternative search engines
We all know about Google and Bing of course. But what about Amazon, YouTube and Pinterest?
More traditionally seen as online shops and social networks, there are some useful insights to be gleaned from here.
YouTube is the second largest search engine in the world after Google, with more than 1.5 billion logged in users per month (Source: Search Engine Journal).
Just start typing your seed keyword in the search bar and see what the autosuggest results are.
Pinterest is a platform which works really well for blog content. If you type in your original search term on Pinterest, it will suggest similar searches and keywords in the bar below which you can then start to include in your blog posts.
If your website is product based, then Amazon is great for brand searches, which you might not find in abundance on other keyword tools.
Again, use the autosuggest in the search bar to find keywords to suit your products which you may not have considered previously.
You can also check out the descriptions of specific products similar to yours to see if there are any other potentials.
You can use other large ecommerce sites such as eBay in exactly the same way.
6. Check your own search queries
How often do you look at search terms that are popular on Google and yet ignore your own website search box?
This is a great way of checking that you are meeting all of your customer’s needs.
You can check in Google Analytics to see what people are searching for once they get to your website and then use these as new ideas.
How to implement your keywords
Congratulations – you now have tonnes of new keywords to use! But what next?
Here are a few actions you can take with your new found search terms:
Optimise your posts or pages
Optimise posts or pages which cover topics relevant to your search term, but do not contain the actual term.
But be careful when optimising for new terms that you do not displace anything that was already ranking well.
Create new content
If you do not have content that covers the new topics you have found, you can create blog posts and landing pages to try to rank for these.
Just make sure that your new content is relevant to your product or service.
6 new strategies for keyword research
So here, in summary, are six ideas for some new keyword strategies:
- Translate your content…and back again!
- Google’s Keyword Planner: the landing page field
- Check out internet forums
- Explore Google Trends
- Consider alternative search engines
- Check your own search queries
If you would like further help and support with ways in which to increase your organic traffic, please get in touch with The Content Marketing Team.