The content marketing team logo full colour

9 SEO tips that stand the test of time

King chess piece

9 SEO tips that stand the test of time

There is no doubt that things move fast in the SEO world. In fact, it feels like things are always changing and that’s what makes it so fun, right?

What with Google’s constant updates plus your competition often hot on your heels, there is no time at all to rest on your laurels.

Luckily, unlike those flared jeans sitting in the back of your wardrobe, there are some SEO tips which never go out of style.

And so we have pulled 9 of the best together for you, in this one handy list.

Stick with these nine best SEO tips and you won’t go wrong:

1.      The quicker the better: keep your site speed fast

No one likes to wait around these days and we cannot see this changing any time soon, when it comes to browsing the internet.

According to Neil Patel, 47% of users expect a web page to load within the first two seconds.

Therefore, ensuring that your site is up to speed will help to ensure that users do not leave, as well as improving your bounce rate.

But how easy is it to speed up your website?

There are lots of ways to ensure that your site is running quickly. Try optimising all of your images to ensure that they are small in size.

You could also try using caching, which saves the static parts of your website, so that they do not have to load every time a user visits.

2.      Create valuable backlinks

Backlinks are one of the most important SEO factors for your site, as they help to show Google that your site is one that has authority.

It is worth kicking off with a backlink audit, so you can see how well you are performing right now. And perhaps more importantly, where you can make improvements.

You should focus your efforts on the quality of your backlinks (rather than the quantity), so ensure that you try to get backlinks from high authority sites.

For further help on creating valuable backlinks, check out our article ‘Guide: how to get good quality backlinks’.

3.      Internal linking

Just as having good quality, authoritative external links pointing to your site can help improve your SEO, so can having a great internal linking strategy too.

In short, the more links a web page receives, the more importance it has in the eyes of search engines, therefore increasing its chances of ranking.

Make sure that your cornerstone content or most important pages have the most amount of internal links pointing to them.

And make sure that every time you upload new content, you consider which internal links to include and where to link to the new page.

It is important to ensure that your internal linking is relevant and makes sense to both the user and search engines.

Moz suggests that anything under 100 internal links per page is acceptable, although this might be overkill for a 500 word blog post!

4.      Refresh your content

Stay on top of your content, to ensure that it stays relevant. This will appeal to both readers and search engines.

As part of your content strategy, you should set a reminder each year to check back on your evergreen content.

Check all the facts and links are still up to date and accurate and that any dates mentioned or referred to are also updated.

This will also help to ensure that you are not creating too much similar (or duplicate) content, as you will not then need to create the same article again, year after year.

5.      Delete old content

If your site is an absolute content behemoth then, just like a cluttered house, it may benefit from a clear out once in a while.

If your content has become irrelevant or out of date, then you need to decide whether to refresh it – or pull the plug.

If you think the page still has potential then you should refresh it, optimising it for keywords too.

But if you do not think the page has any further value for your site, you might want to consider deleting it.

For example, this might be a product page for a product that you no longer sell and never will again.

Be sure to apply a 301 redirect the URL as Google may otherwise continue to index it. It may also be linked to from other websites, so you want to be careful to avoid losing any of that traffic.

If you have a few similar blog posts for example, then you may wish to consolidate or merge them into bigger and better one, so that they are not competing against each other for traffic.

Be sure to update the one which is ranking the best or gets the most visits – and then remove the others when you are done.

6.      Content is King (or queen!)

You have probably heard the phrase ‘Content is King’ before and this is particularly true when it comes to websites.

Having said this, it is important that your content is high quality (rather than focusing on volume) and that it meets your reader’s requirements.

There is no short cut to doing this properly: If you want great results, you will need to put in the hard work.

Keep reviewing and improving your content consistently, to make sure that it meets the questions that your users are asking.

This will ensure that you can beat your competition when it comes to page ranking on search engine results pages (SERPs).

7.      Keep it clean: Avoid Black hat practices

When it comes to SEO, we know you are looking for good results and quickly.

But do not be tempted to use so called Black hat techniques such as link buying or trying to trick search engines with redirects, simply to improve your SEO.

This may work in the short term but it will always end badly and harm your rankings.

Remember, there is no magic wand when it comes to effective SEO – just tried and tested methods, such as creating high quality content which gives the user exactly what they are looking for.

8.      Remember to write for humans rather than search engines

It is all too easy to become completely preoccupied with SEO.

However, stuffing your content so full of keywords that it is difficult to read will not actually help your rankings.

Your page content needs to be engaging, in order to keep people from immediately bouncing off it. And your meta tags should be enticing, encouraging people to click on them.

Make every effort to ensure that your content answers the query that the user is most likely to ask. That way, you are more likely to be returned higher up the SERPs.

9.      Follow the data

Google Analytics. Search Console. Keyword Planner. They are all your friends, so feel free to use them, to help inform your content marketing decisions.

Check Google Analytics to see which pages are performing and which are not.

Search Console can show you how people are finding your site. Whilst Keyword Planner can help inform the topic of your next piece of content.

These tools are all free so there should be no reason not to use this valuable data to make your decisions.

Share on facebook
Share on twitter
Share on whatsapp
Share on email
Share on linkedin

Related insights

Leave a Reply

Recent Insights

Follow our thinking

Enter your details to keep up to date with the very latest in content marketing…

Follow us on social media

What are you looking for?