I would recommend working with The Content Marketing Team in a heartbeat. Not only are they expert and experienced at what they do, but more importantly they are passionate about creating engaging content which is not only written to a high standard but is also optimised for search engines.
Having a content marketing team that understands and implements SEO is golden. They delivered on the brief, and I received content before the agreed due date. If you’re looking for a content marketing team, look no further.
Sarah McDowell, SEO Manager
Captivate Audio Ltd
When leading podcast hosting platform Captivate wanted to make a high performing web page work even harder, they approached The Content Marketing Team for help.
SEO Manager Sarah McDowell already knew that the page ranked well. But for it to continue to outrank its competitors, it needed some content tweaks.
Sarah’s vision was to create a set-by-step jargon-free guide to take readers from their podcasting idea right through to launch, attracting their first 100 listeners and covering their costs.
Easy to follow content optimised for search
SEO was important in this content creation as the guide not only needed to outperform its current version but it also had to rank higher than its competitors.
Keywords were researched, headings optimised and internal links added but what also mattered was that in the huge volume of content being produced, Captivate would be positioned as the friendly, no fuss podcasting expert, keen to get everyone up and running with their first podcast.
As podcasters, Captivate view themselves as a growth-oriented podcast host whose goal is to “educate podcasters in running a growth-ready podcast sustainably.” And so the tone for this guide needed to be straightforward, without being condescending or confusing, written in plain English and explaining any technical terms in a way in which everyone can understand.
The result
Captivate’s page ‘How To Start A Podcast: Definitive, Jargon-Free Guide’ was launched, offering “a practical 5-step framework to go from zero to podcast without alienating jargon or imposter syndrome” along with the reassurance that “We’ll tell you exactly what to do, when to do it and help you with every element of starting a podcast, from initial idea right through to launch.”
Within just one week of being live, Captivate reported improved rankings for 21 keywords related to ‘how to start a podcast’ with a combined monthly average search volume of 7,570, moving to pages 1 and 2 of Google.
They also reported that overall, the page saw improved rankings for 470 keywords related to ‘how to start a podcast’ with a combined monthly average search volume of 21,190.
The guide continues to be one of Captivate’s top performing web pages.
